top of page
Renata%20Music%20for%20Men%20Tokyo%20Portraits-23(1)_edited.jpg

RENATA SC

Digital Content and Social Media Marketing Strategist

Hello, I'm Renata.
I'm an award-winning and dynamic digital content visionary and Social Media thought-leader offering a proven track record of executing strategic and creative campaigns for world-class brands and products. I'm an integrated and holistic media strategist and thinker with a deep passion for storytelling and creative brand communications.

SUBJECT MATTER EXPERTISE

57246fa71414e9b357b3e510.jpg
HD_WebFamily_Ruby_Ingredients_Package_16
59b46bb570626e000cc86a90.jpg

SOCIAL MEDIA MARKETING

Engage & Influence

CONTENT STRATEGY

Craft Your Narrative

CREATIVE STRATEGY

Define & Differentiate

PROJECTS

  1. • Briefed internal agency on Häagen-Dazs Heaven campaign communication objectives, messaging priorities, legal guardrails. • Drove content and creative strategy ensuring creative leveraged platform learnings and best practices.

  2. • Briefed internal agency on Big Gay Ice Cream campaign communication objectives, messaging priorities, legal guardrails. • Drove content and creative strategy ensuring creative leveraged platform learnings and best practices.

  3. • Briefed internal agency on Drumstick Dulce De Leche #OGSundaeCone campaign communication objectives, messaging priorities, legal guardrails. • Drove content and creative strategy ensuring creative leveraged platform learnings and best practices.

  4. • Briefed internal agency on Häagen-Dazs Ruby Cacao campaign communication objectives, messaging priorities, legal guardrails. • Drove content and creative strategy ensuring creative leveraged platform learnings and best practices. • Optimized creative direction per change in campaign objective

  5. • Briefed internal agency on New flavors campaign communication objectives, messaging priorities, legal guardrails. • Drove content and creative strategy ensuring creative leveraged platform learnings and best practices.

  6. • Briefed internal agency on Häagen-Dazs Soft Dipped campaign communication objectives, messaging priorities, legal guardrails. • Drove content and creative strategy ensuring creative leveraged platform learnings and best practices.

  7. • Briefed internal agency on Häagen-Dazs Spirits campaign communication objectives, messaging priorities, legal guardrails. • Drove content and creative strategy ensuring creative leveraged platform learnings and best practices.

  8. • Briefed internal agency on Outshine Snacks campaign communication objectives, messaging priorities, legal guardrails. • Drove content and creative strategy ensuring creative leveraged platform learnings and best practices.

  9. • Briefed internal agency on Häagen-Dazs Spirits campaign communication objectives, messaging priorities, legal guardrails. • Drove content and creative strategy ensuring creative leveraged platform learnings and best practices.

  10. • Briefed internal agency on Outshine Snacks campaign communication objectives, messaging priorities, legal guardrails. • Drove content and creative strategy ensuring creative leveraged platform learnings and best practices.

  11. • Briefed internal agency on Drumstick Dulce De Leche #OGSundaeCone campaign communication objectives, messaging priorities, legal guardrails. • Drove content and creative strategy ensuring creative leveraged platform learnings and best practices.

  12. Häagen-Dazs Heaven Pinterest

    • Briefed internal agency on Häagen-Dazs Heaven campaign communication objectives, messaging priorities, legal guardrails. • Drove content and creative strategy ensuring creative leveraged platform learnings and best practices.

  13. Häagen-Dazs Heaven Pinterest

    • Briefed internal agency on Häagen-Dazs Heaven campaign communication objectives, messaging priorities, legal guardrails. • Drove content and creative strategy ensuring creative leveraged platform learnings and best practices.

  14. Häagen-Dazs Base Pinterest

    • Briefed internal agency on Häagen-Dazs Base campaign communication objectives, messaging priorities, legal guardrails. • Drove content and creative strategy ensuring creative leveraged platform learnings and best practices.

  15. Häagen-Dazs Base Pinterest

    • Briefed internal agency on Häagen-Dazs Base campaign communication objectives, messaging priorities, legal guardrails. • Drove content and creative strategy ensuring creative leveraged platform learnings and best practices.

  16. Häagen-Dazs Ruby Cacao Pinterest

    • Briefed internal agency on Häagen-Dazs Ruby Cacao campaign communication objectives, messaging priorities, legal guardrails. • Drove content and creative strategy ensuring creative leveraged platform learnings and best practices.

  17. Häagen-Dazs Ruby Cacao Pinterest

    • Briefed internal agency on Häagen-Dazs Heaven campaign communication objectives, messaging priorities, legal guardrails. • Drove content and creative strategy ensuring creative leveraged platform learnings and best practices.

  18. Häagen-Dazs Ruby Cacao Pinterest

    • Briefed internal agency on Häagen-Dazs Heaven campaign communication objectives, messaging priorities, legal guardrails. • Drove content and creative strategy ensuring creative leveraged platform learnings and best practices.

  19. • Briefed internal agency on Big Gay Ice Cream campaign communication objectives, messaging priorities, legal guardrails. • Drove content and creative strategy ensuring creative leveraged platform learnings and best practices.

  20. • Briefed internal agency on Big Gay Ice Cream campaign communication objectives, messaging priorities, legal guardrails. • Drove content and creative strategy ensuring creative leveraged platform learnings and best practices.

  21. • Briefed internal agency on Big Gay Ice Cream campaign communication objectives, messaging priorities, legal guardrails. • Drove content and creative strategy ensuring creative leveraged platform learnings and best practices.

  22. • Briefed internal agency on Big Gay Ice Cream campaign communication objectives, messaging priorities, legal guardrails. • Drove content and creative strategy ensuring creative leveraged platform learnings and best practices.

  23. Influencer Outreach: Nerdist

    • Identified influencer opportunity with Nerdist through social listening and coordinated activation, resulting in earned media during #NerdistIceCreamSocial FB live stream at $0 cost. • Resulted in earned media and interaction with Nerdist's 400k fans on Twitter and free advocacy during their livestream enjoyed by their 2 million+ fans.

  24. Influencer Outreach: Nerdist

    • Identified influencer opportunity with Nerdist through social listening and coordinated activation, resulting in earned media during #NerdistIceCreamSocial FB live stream at $0 cost. • Resulted in earned media and interaction with Nerdist's 400k fans on Twitter and free advocacy during their livestream enjoyed by their 2 million+ fans.

  25. Influencer Outreach: Nerdist

    • Identified influencer opportunity with Nerdist through social listening and coordinated activation, resulting in earned media during #NerdistIceCreamSocial FB live stream at $0 cost. • Resulted in earned media and interaction with Nerdist's 400k fans on Twitter and free advocacy during their livestream enjoyed by their 2 million+ fans.

  26. Influencer Outreach: Nerdist

    • Identified influencer opportunity with Nerdist through social listening and coordinated activation, resulting in earned media during #NerdistIceCreamSocial FB live stream at $0 cost. • Resulted in earned media and interaction with Nerdist's 400k fans on Twitter and free advocacy during their livestream enjoyed by their 2 million+ fans.

  27. • Produced Häagen-Dazs influencer strategy and proposed budget to execute curated influencer kits to send to brand hand raisers. • Identified influencer opportunity with beauty youtuber Bretman Rock through social listening and coordinated activation, resulting in earned media at $0 cost. • Resulted in Bretman's free advocacy across his 9 million+ fans across social channels.

  28. Influencer Outreach: Andrew Matarazzo

    • Produced Häagen-Dazs influencer strategy and proposed budget to execute curated influencer kits to send to brand hand raisers. • Identified influencer opportunity with actor Andrew Matarazzo through social listening and coordinated activation, resulting in earned media at $0 cost. • Resulted in Andrew's free advocacy across his 300k+ fans across social channels.

  29. Influencer Outreach: Justin Wong

    • Produced Häagen-Dazs influencer strategy and proposed budget to execute curated influencer kits to send to brand hand raisers. • Identified influencer opportunity with actor Andrew Matarazzo through social listening and coordinated activation, resulting in earned media at $0 cost. • Resulted in Andrew's free advocacy across his 300k+ fans across social channels.

  30. • Produced Häagen-Dazs influencer strategy and proposed budget to execute curated influencer kits to send to brand hand raisers. • Identified influencer opportunity with actress Carleigh Bettiol through social listening and coordinated activation, resulting in earned media at $0 cost. • Resulted in Carleigh's free advocacy across her 50k+ fans across social channels.

  31. • Produced Häagen-Dazs influencer strategy and proposed budget to execute curated influencer kits to send to brand hand raisers. • Identified influencer opportunity with TV personality Chase McNary through social listening and coordinated activation, resulting in earned media at $0 cost. • Resulted in Chase's free advocacy across his 300k+ fans across social channels.

  32. • Produced Häagen-Dazs influencer strategy and proposed budget to execute curated influencer kits to send to brand hand raisers. • Identified influencer opportunity with singer Aaron Carter through social listening and coordinated activation, resulting in earned media at $0 cost. • Resulted in Aaron's free advocacy across his 600k+ fans across social channels.

  33. Influencer Outreach: Roxane Gay

    • Produced Häagen-Dazs influencer strategy and proposed budget to execute curated influencer kits to send to brand hand raisers. • Identified influencer opportunity with writer Roxane Gay through social listening and coordinated activation, resulting in earned media at $0 cost. • Resulted in Roxane's free advocacy across her 600k+ fans across social channels.

  34. Influencer Outreach: Alex Borestein

    • Identified influencer opportunity with comedian Alex Borestein through social listening and coordinated activation with her "Marvelous Ms. Maisel" castmates, resulting in earned media at $0 cost. • Resulted in Alex's free advocacy across her 600k+ fans across social channels.

  35. Influencer Outreach: Alex Borestein

    • Identified influencer opportunity with comedian Alex Borestein through social listening and coordinated activation with her "Marvelous Ms. Maisel" castmates, resulting in earned media at $0 cost. • Resulted in Alex's free advocacy across her 600k+ fans across social channels.

  37. Skinny Cow Creative Brief

    • Wrote creative brief for shutterstock custom photographer to capture content. • Briefed for use on social content to promote frozen protein pints launch.

  38. Skinny Cow Creative Brief

    • Wrote creative brief for shutterstock custom photographer to capture content. • Briefed for use on social content to promote frozen Greek yogurt bars launch.

  39. Skinny Cow Creative Brief
  40. Skinny Cow Creative Brief

    • Wrote creative brief for shutterstock custom photographer to capture content. • Briefed for use on social content to promote frozen Greek yogurt bars launch.

  41. Skinny Cow Creative Brief

    • Wrote creative brief for shutterstock custom photographer to capture content. • Briefed for use on social content to promote frozen Greek yogurt bars launch.

  42. Drumstick Creative Brief

    • Wrote creative brief for shutterstock custom photographer to capture content. • Briefed for use on social content to promote s'mores launch.

  43. Outshine Creative Brief

    • Wrote creative brief for shutterstock custom photographer to capture content. • Briefed for use on social content to promote fruit and veggie bars.

  44. Outshine Creative Brief

    • Wrote creative brief for shutterstock custom photographer to capture content. • Briefed for use on social content for seasonal content.

  45. Big Gay Ice Cream Creative Brief

    • Wrote creative brief for shutterstock custom photographer to capture content. • Briefed for use on social content for pint launch.

  46. Big Gay Ice Cream Creative Brief

    • Wrote creative brief for shutterstock custom photographer to capture content. • Briefed for use on social content for pint launch.

  47. Big Gay Ice Cream Creative Brief

    • Wrote creative brief for shutterstock custom photographer to capture content. • Briefed for use on social content for pint launch.

CONTACT

Thanks for submitting!

bottom of page