RENATA SC
Head of Social and Influencer Marketing
Hi, I'm Renata.
I build social and creator ecosystems that drive real growth, cultural relevance, and revenue. I'm a voracious learner, and that curiosity is what lets me actually understand an audience or a category instead of just marketing to it. I dig until I find the brand truth underneath, then translate it into content people actually want to consume. I combine that insight with creativity and emerging tech to turn content and creators into engines that scale. I've led global strategies for brands reaching millions, and the work I'm proudest of always starts with an insight that changes how a brand can authentically show up.
AREAS OF LEADERSHIP
SOCIAL & CONTENT ECOSYSTEMS
Build integrated social systems that connect content, distribution, and community into a unified growth engine.
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Full-funnel strategy across paid, owned, and earned channels
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Scalable content programming across platforms
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Integrated distribution (organic, paid, creator)
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Customer journey orchestration across touchpoints
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Community frameworks for engagement + loyalty
CREATOR & INFLUENCER STRATEGY
Design influencer ecosystems that drive performance—not just awareness.
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Creator tiering (macro, micro, UGC)
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Always-on + campaign integration
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Partnership strategy + optimization
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Seeding + paid + affiliate structure
PERFORMANCE & GROWTH
Turn social and creator into measurable business impact.
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KPI frameworks (full funnel)
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Social commerce (TikTok Shop, IG, creator storefronts)
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Conversion-led content + optimization
AI-NATIVE SOCIAL & INFLUENCER STRATEGY
Use AI to increase speed, scale, and precision.
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Trend + signal analysis
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Content ideation systems
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Creator discovery + evaluation
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Performance insights automation
LEADERSHIP & XFL COLLABORATION
Lead teams and shape how brands show up in culture and category.
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Team + cross-functional leadership
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Agency and creator management
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Campaign and program oversight
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Thought leadership connecting industry trends to brand impact