RENATA SC
Head of Social and Influencer Marketing
Hi, I’m Renata.
I build AI-powered social and creator ecosystems that drive real growth, cultural relevance, and revenue. I approach social and influencer marketing as a business lever—combining strategy, creativity, and emerging tech to turn content and creators into scalable engines. I’ve led global strategies for brands reaching millions, focused on work that actually moves the needle.
AREAS OF LEADERSHIP
SOCIAL & CONTENT ECOSYSTEMS
Build integrated social systems that connect content, distribution, and community into a unified growth engine.
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Full-funnel strategy (paid, owned, earned)
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Scalable content programming
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Integrated distribution (organic, paid, creator)
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Community frameworks for engagement + loyalty
CREATOR & INFLUENCER STRATEGY
Design influencer ecosystems that drive performance—not just awareness.
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Creator tiering (macro, micro, UGC)
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Always-on + campaign integration
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Partnership strategy + optimization
PERFORMANCE & GROWTH
Turn social and creator into measurable business impact.
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KPI frameworks (full funnel)
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Social commerce (TikTok Shop, IG, creator storefronts)
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Conversion-led content + optimization
AI-NATIVE SOCIAL & INFLUENCER STRATEGY
Use AI to increase speed, scale, and precision.
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Trend + signal analysis
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Content ideation systems
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Creator discovery + evaluation
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Performance insights automation
LEADERSHIP & XFL COLLABORATION
Lead teams and shape how brands show up in culture and category.
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Team + cross-functional leadership
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Agency and creator management
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Campaign and program oversight
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Thought leadership connecting industry trends to brand impact