Creative Portfolio
Strategy is only half the story. My creative portfolio showcases the actual work: influencer content, branded campaigns, content marketing series, paid Pinterest, and organic social built across eBay and Nestlé. Take a look.
MY ROLE
PLATFORM
OUTCOME
Co-branded product, launched 2020, still on shelves in 2026
$1M+
Estimated first-year sales for the co-branded product
6yrs
Years on shelves since launch, still selling in 2026
0
Dollars spent to generate the original consumer insight
1
Tweet that started a multi-year brand partnership
THE INSIGHT
Consumer behavior, observed organically
Real Instagram posts of consumers combining Outshine bars with Tajín, unprompted, well before any brand involvement.
@thischicmayra
Organic post celebrating the flavor combination, part of the earned cultural momentum that validated the insight in the Hispanic market.