eBay Super Bowl Influencer
Before the Super Bowl, fans gear up. After it, collectors move fast on winning team cards and jerseys. Scott Hanson and Victor Cruz helped us own both moments, positioning eBay as the premier destination for sports trading cards and memorabilia. Results landed 27% above benchmark.
MY ROLE
Focus Category Social Team Lead
PLATFORM
OUTCOME
Co-branded product, launched 2020, still on shelves in 2026
$1M+
Estimated first-year sales for the co-branded product
6yrs
Years on shelves since launch, still selling in 2026
0
Dollars spent to generate the original consumer insight
1
Tweet that started a multi-year brand partnership
THE INSIGHT
Consumer behavior, observed organically
Real Instagram posts of consumers combining Outshine bars with Tajín, unprompted, well before any brand involvement.
@thischicmayra
Organic post celebrating the flavor combination, part of the earned cultural momentum that validated the insight in the Hispanic market.