eBay x Chappell Roan: Pre-Loved Pony Club
Chappell Roan loves vintage. eBay is where vintage lives. A themed pop-up at Kia Forum, a curated artist storefront, and an introduction of eBay's pre-loved fashion to her Gen Z fanbase. The storefront sold 60% of inventory within 2 hours of a single organic post.
MY ROLE
Senior Social and Influencer Manager, US Fashion
PLATFORM
OUTCOME
Co-branded product, launched 2020, still on shelves in 2026
$1M+
Estimated first-year sales for the co-branded product
6yrs
Years on shelves since launch, still selling in 2026
0
Dollars spent to generate the original consumer insight
1
Tweet that started a multi-year brand partnership
THE INSIGHT
Consumer behavior, observed organically
Real Instagram posts of consumers combining Outshine bars with Tajín, unprompted, well before any brand involvement.
@thischicmayra
Organic post celebrating the flavor combination, part of the earned cultural momentum that validated the insight in the Hispanic market.
