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Creative Portfolio
Strategy is only half the story. My creative portfolio showcases the actual work: influencer content, branded campaigns, content marketing series, paid Pinterest, and organic social built across eBay and Nestlé. Take a look.
MY ROLE
PARTNERS
PLATFORM
PROGRAM SIZE
22 creators across micro, mid, macro and celebrity tiers
Directly attributed social commerce revenue
Higher AOV among creator-referred buyers vs. category average
Growth in brand mentions
Average brand perception lift
Higher TOMA vs. benchmark
THE PROBLEM
THE ARCHITECTURE
THE ROSTER
BUSINESS RESULTS
+291%
Growth in brand mentions across the program's active period
+16%
Average brand perception lift measured across the full creator roster
EARNED PRESS AND BRAND PARTNERSHIPS
CREATOR CREDENTIALS
WHY IT MATTERED
Project Gallery
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