Portfolio | Case Studies

eBay: The Cast

From one-off influencer deals to a fully integrated omnichannel ambassador ecosystem spanning 14 channels, with storefront attribution, brand lift tracking, Conde Nast integration, CTV, OOH, eBay Live hosting, product testing, and a million dollars in attributed commerce revenue. Built end-to-end with no playbook.

eBay x Chappell Roan: Pre-Loved Pony Club

Chappell Roan loves vintage. eBay is where vintage lives. A themed pop-up at her LA shows, a curated artist storefront, and an introduction of eBay's pre-loved fashion to her Gen Z fanbase. The storefront sold 60% of inventory within 2 hours of a single organic post.

eBay x Stoll & Co.: Behind our Authenticity Guarantee

This campaign met watch enthusiasts on Reddit and collector forums to introduce eBay's Authenticity Guarantee: a first-of-its-kind trust program for pre-owned luxury goods. Message association landed 4x above North America benchmark and set the creative direction for years to come.

eBay Sellers' Club

I met an eBay watch seller at a trade show and knew he belonged on camera. That instinct drove 47% sales lift, 30% GMV growth among female watch buyers, and organic press across the watch world with zero pitch budget.

eBay: Old School Meets New School

A cross-generational watch campaign that earned Rolling Stone coverage and proved eBay's credibility at the intersection of fashion, culture, and horology.

Outshine Snacks x Tajín

A social listening insight became a brand collaboration estimated to generate over $1M in its first year and still on shelves six years later. The story of how community observation became product strategy.

Creative Portfolio

Strategy is only half the story. My creative portfolio showcases the actual work: influencer content, branded campaigns, content marketing series, paid Pinterest, and organic social built across eBay and Nestlé. Take a look.