Case Studies

eBay: The Cast

From one-off influencer deals to a fully integrated ambassador program with storefront attribution, brand lift tracking, and a million dollars in results.

Outshine Snacks x Tajín

A social listening insight became a brand collaboration estimated to generate over $1M in its first year and still on shelves six years later. The story of how community observation became product strategy.

eBay Sellers' Club

I met an eBay watch seller at a trade show and knew he belonged on camera. That instinct drove 47% sales lift, 30% GMV growth among female watch buyers, and organic press across the watch world with zero pitch budget.

eBay x Chappell Roan: Pre-Loved Pony Club

Chappell Roan loves vintage. eBay is where vintage lives. A themed pop-up at Kia Forum, a curated artist storefront, and an introduction of eBay's pre-loved fashion to her Gen Z fanbase. The storefront sold 60% of inventory within 2 hours of a single organic post.

eBay: Old School Meets New School

A cross-generational watch campaign that earned Rolling Stone coverage and proved eBay's credibility at the intersection of fashion, culture, and horology.

eBay Super Bowl Influencer

Before the Super Bowl, fans gear up. After it, collectors move fast on winning team cards and jerseys. Scott Hanson and Victor Cruz helped us own both moments, positioning eBay as the premier destination for sports trading cards and memorabilia. Results landed 27% above benchmark.

eBay x Stoll & Co. : Behind our Authenticity Guarantee

This campaign met watch enthusiasts on Reddit and collector forums to introduce eBay's Authenticity Guarantee: a first-of-its-kind trust program for pre-owned luxury goods. Message association landed 4x above North America benchmark and set the creative direction for years to come.