Branded Influencer Content

• Projects include content featuring influencer roster "The Cast" and talent strategy I led at eBay across Vogue, Teen Vogue, Met Gala and Vogue World.

• Directed social media strategy for major brand partnership initiatives, shaping how collaborations translated into culturally relevant storytelling across social platforms.

• Led talent evaluation and recommendations for campaign content, experiential activations, live commerce programming, and industry panels to ensure alignment with brand voice and audience communities.

• Provided strategic creative feedback to guide partnership content development, ensuring social-first storytelling that maximized reach and engagement.

• Represented the brand in partnership negotiations and contracting processes, coordinating with internal legal and marketing stakeholders to support seamless execution.

• Collaborated with global cosumer insights and media planning teams to implement measurement studies that evaluated partnership performance against brand objectives.