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Campaign Branded Content (Full Funnel)
eBay Authenticity Guarantee (Watches, Sneakers, Handbags, Jewelry, Apparel)
Full to Upper and Mid-Funnel Social (Meta, TikTok, Snapchat, Pinterest, YouTube)
Häagen-Dazs (Spirits, Soft Dipped, Heaven)
Upper Funnel Social (Meta, Pinterest, Twitter)
Outshine Snacks (Base, Fruit & Cream, Tajin, )
Upper Funnel Social (Meta, Pinterest)
Drumstick (Base, Dulce De Leche, Mini Drums, Crushed it!)
Upper Funnel Social (Meta, Pinterest, Twitter)
Big Gay Ice Cream
Upper Funnel Social (Meta)
• Directed paid social campaign strategy and creative development for branded content across multiple social platforms, ensuring each campaign delivered against defined brand communication objectives while remaining native to platform behaviors and audience expectations.
• Developed full-funnel content frameworks spanning awareness, consideration, and conversion, applying channel-specific best practices and performance insights to inform creative direction.
• Collaborated closely with creative teams and agency partners to guide storytelling, visual language, and format selection, ensuring content was both strategically effective and culturally resonant.
• Maintained a forward-looking approach to emerging social formats and platform trends, helping teams adapt creative strategies that kept campaigns fresh, engaging, and aligned with evolving audience behaviors.
