Influencer and Creator Content

• Directed influencer and creator partnership campaigns that blended storytelling, cultural relevance, and performance marketing to drive brand and commerce outcomes.

• Developed creator strategies that supported integrated marketing initiatives across paid, owned, and earned media ecosystems.

• Collaborated with creators to produce platform-native content optimized for multiple funnel stages, enabling campaign assets to serve distinct objectives across awareness, engagement, and consideration phases. Creator-led content was incorporated into broader marketing campaigns, with select assets adapted for upper- and mid-funnel paid media placements.

• Integrated social commerce capabilities—including creator storefronts and shoppable content experiences—to bridge inspiration and transaction, enabling audiences to move seamlessly from discovery to purchase.