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Paid Pinterest Campaigns
Outshine Snacks
Organic and Paid Pinterest Static and Video Pins (Base, Fruit and Cream, Outshine with Tajin for General and Hispanic Market)
Häagen-Dazs
Paid Pinterest Static and Video Pins (Base, Heaven, Ruby Cacao)
Drumstick
Paid Pinterest Static (Base, Crushed it!, Mini Drums)
• Directed the paid social content strategy for Häagen-Dazs’ campaign on Pinterest, leading the development of platform-native creative designed to drive product discovery and brand engagement.
• Partnered with and managed the internal creative agency, briefing teams on campaign objectives, messaging hierarchy, and legal guardrails while guiding creative execution from concept to launch.
• Applied Pinterest performance insights and creative best practices to shape the campaign’s visual storytelling approach, ensuring content resonated with platform behaviors and delivered measurable lift in brand awareness and consideration.
