Write punchy, best practice copy to reinforce messaging of New York's beloved Big Gay Ice Cream now being in pints for the product's launch.
Leverage brand's cheeky brand personality and platform copywriting best practice to reinforce news in a thumb-stopping way.
Iterations of copy include:
Draft – Your Big Gay Ice Cream favorites now come in 7 new pints! Final - The Big Gay Ice Cream invasion begins, take us to your freezer! Learn More.
Draft – You won’t regret putting this salty treat in your mouth. Final - The legendary New York Salty Pimp now comes in pints. Learn More.
Draft – We packed every bit of our Rocky Roadhouse fudge in one pint. Final - Rocky Roadhouse is our version of the classic…with a few additions. Learn more.
Draft – The Big Gay Ice Cream invasion’s begun, take us to your freezer! Final - The Big Gay Ice Cream invasion begins, take us to your freezer! Learn More.
The paid posts surpassed internal and industry benchmarks for penetration, CPM, click through etc.